If you haven’t already incorporated video marketing into your dental practice’s strategy, what are you waiting for? If the last decade is anything to go by, video marketing popularity isn’t showing any signs of slowing.
Video marketing has taken the digital (and dental practice) world by storm over recent years, especially with the increasing popularity of short-form video platforms, like TikTok and Instagram.
So, how can your dental practice take advantage of video marketing? What are the benefits of putting your best Spielberg foot forward? How can you get started with dental video marketing today?
The answers are all here for you in this blog. Let’s get started!
What are the benefits of video marketing for dentists?
You might be wondering, “does video marketing really work for dentists?”. When done right, video marketing can be one of the most effective patient attraction tools in your marketing strategy, and here’s why.
#1 Video marketing is easy
Thanks to easy-to-use video marketing tools on Instagram, TikTok, and Facebook, it’s quicker and more straightforward than ever to capture some content for your patients.
#2 Better engages patients
Videos get 1200% more shares than both text posts and image posts combined, according to Wave.Video. So why not give your dental practice the best shot at capturing your current and target patients’ attention?
#3 Builds a relationship
Video marketing is a fantastic way to create relationships with your current and potential patients from a distance. Through video, you can create stronger connections, enhancing patient loyalty.
#4 Increases patient retention
The more valuable and visible you are to your patients, the more likely they are to stay with you. Video marketing can keep you top of mind while helping to offer patients engaging content that nurtures trust.
#5 Boosts brand awareness
Since videos get more shares than text or image-based posts, if you want to spread brand awareness with target patients, dental video marketing is a surefire way to do so.
What types of dental videos can you create?
The possibilities really are endless when it comes to dental video marketing. In a matter of minutes, you can create a short reel or TikTok that looks professional without even disrupting your workflow!
So, what kind of dental marketing videos will work well? Here are some video marketing styles you can try for your dental practice today! Post these on social media, add them to your website, or use them for advertising – and watch the bookings flow in!
- Testimonial videos – Patients letting others know about their experience with you
- Behind-the-scenes videos – Showing staff having fun, setting up equipment, etc.
- Team intro videos – Team members talking about their experience/fun facts
- Cultural/trend–based videos – Responding to anything going viral or in the news
- Dental treatment videos – Showing a full dental treatment from beginning to end
- Explanation videos – Explaining complex dental treatments in plain english
- Dental care videos – Dental hygienists giving their best dental care tips
- Promotional videos – Showcasing a special offer on treatments or products
- Advertising videos – Promoting your dental practice as a whole for new patients
How to get started with dental marketing videos
If you’d like to dip your toes into dental marketing, way to go! Remember: Practice makes perfect. So don’t worry if your first few videos aren’t Oscar-worthy.
Everyone has to start somewhere, so to help you get started with dental videos, follow our easy step-by-step video marketing guide below!
Step 1: Create a dental video strategy
The first and most important step is to create a dental video strategy long before you press record. Because if you don’t have a plan, you might find that you’re posting videos inconsistently or keep putting them on the back burner.
So, make sure you create a long-term video strategy that includes:
- The types of videos you want
- The video platform (Instagram, YouTube, etc.)
- The content in each video
- When you’ll post each video
- The staff needed for each video
- How long each video should be
- The goal or purpose of each video
Step 2: Choose video channels
Will you stick to TikTok for your video marketing or are you interested in creating longer-form content on YouTube? It’s a good idea to select the channels where you will primarily post dental videos in advance.
Remember that if you would like to select more than one platform for your dental video marketing, you can easily adapt video content to suit every platform using video editing and resharing tools.
Step 3: Get professional support
If you don’t have the resources to shoot, edit, and upload dental videos already, it may be a good idea to look at employing a part-time social media manager or videographer who specializes in video content.
That way, you can ensure you’re enjoying the benefits of dental video marketing without taking essential time away from your patient’s care or running your dental practice.
Step 4: Invest in technology
Even the best-performing dentist videos were shot on mobile phones with no special equipment, but that doesn’t mean you shouldn’t assess the technology you have.
Whether it’s a ring light to ensure your dental videos are nicely lit, a microphone to improve audio quality, or a HD camera that can capture more detail than your phone, upgrading your tech can add an extra “oomph” to your dental marketing videos.
Step 5: Repurpose old videos
Once you have a nice collection of videos already uploaded to your dental practice’s social media platforms, you can begin to repurpose and repost old videos that performed well.
For example, if you created a series of videos that gave your audience bite-sized dental care tips, why not combine them all into one longer video?
Video content can take time, so make the most of what you have by cutting interesting parts together for a new take and more engagement.
Excited to get started on your dental practice videos?
Great! Now you can start thinking about some ideas for your first few dental videos and get all the team involved in your video marketing strategy.
If you’re looking for a digital marketing partner that focuses solely on dental practice websites and can help you attract more patients, why not talk to our experts here at PatientBoost?
At PatientBoost, we offer web design, digital marketing, and business growth consultancy services for dental practices ready to streamline and automate their processes, attract new patients, engage their employees, and upsurge profits.
With a long-term, strategic, and data-based business plan, we can help you reach your growth goals at a pace that works for you. Interested? Book a free 15-minute Clarity Call™ today!