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EP 17: Dental Sales & Leadership – Interview with Justin Leigh

This week, Mike is joined by Justin Leigh, Founder of Focus4Growth – a sales & leadership training company specializing in the dental market, to talk all about consultative selling and coaching leadership.

He’s the bestselling author of INSPIRE, INFLUENCE, SELL (master the psychology, skills, and systems of the world’s best sales teams), and INSPIRE, CONSULT, SELL (master the consultative communication skills of the best dental teams to deliver a world class patient experience).

Justin has trained thousands of business professionals in amazing companies like 3M, Align Technology, the MiSmile Network, mydentist, Biohorizons, and many more. He’s the British Dental Industry Association’s (BDIA) preferred sales trainer and is invited to speak for many business organizations including the BDA, the BACD, FMC Dentistry Events, Institute of Professional Sales, The Institute of Directors, etc.

He works with some of the fastest growing businesses in the world. His mission is to share world class business best practices with his dental clients, so they can become the market leaders in their field and make a bigger impact on the world.

During the episode, Justin explains what consultative selling and coaching leadership is, how they can both benefit dental teams, and gives practical examples of how they can be implemented in dental practices.

Listen to the end for Justin’s number one piece of advice for new and aspiring practice owners.

If you’d like help improving your sales and leadership skills, then get in touch with Justin Leigh and his team.

Book: Inspire, Influence, Sell
Book: Inspire, Consult, Sell

Visit the Growing A Dental Practice podcast page for more details and links to streaming platforms >

This episode is brought to you by PatientBoost – The Business & Marketing Growth Consultancy for Dental Practices.

“We get it. Dealing with low value patients day in, day out is exhausting. That’s why we promise to help you earn an extra 10k per month in cosmetic treatments within 90 days.”

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Have a story to share?

If you’d like to share your knowledge and experience of growing a dental practice, the we’d love to get you on the podcast as a guest!

We’re especially interested in speaking with established practice owners, dental marketers, business consultants, and associate dentists who want to own their own practice one day.

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