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EP21 How to Close Five-Figure Cases – Interview with Sherrine Washington

Mike is joined by Sherrine Washington – founder and owner of REAL TALK Sales Consulting. Sherrine is a former Therapist turned award-winning, multi-million-dollar master sales coach & trainer. With Sherrine’s help Dentists and Treatment Coordinators can learn how to close five-figure cases on the same day of the consultation, and get paid in full!

Sherrine shares the life changing experience that not only transformed her health, but also inspired her to change the lives of so many Treatment Coordinators by giving them the confidence to have real conversations with patients and openly discuss finances.

During the episode, Sherrine breaks down exactly what the role of a Treatment Coordinator/Patient Concierge involves, and how it fits within the dynamic of a dental practice. She points out that a lack of respect for the role often leads to individuals having split roles – which dilutes the power of a Treatment Coordinator.

Sherrine highlights the negative consequences of having the wrong Treatment Coordinator or not giving your Treatment Coordinator the right training. She recalls the situation of one particular Treatment Coordinator who would hope the patient would decide to go home and not convert, so they wouldn’t have to talk about money; leaving thousands of dollars on the table.

Sherrine explains when a brand new squat practice should hire a Treatment Coordinator, before she shares her number one piece of advice for practice owners.

If you want to grow your dental office and convert more leads into patients, then you need Sherrine Washington’s help to turn your Treatment Coordinator into a sales rockstar.





Phone: 980-939-5742

Visit the Growing A Dental Practice podcast page for more details and links to streaming platforms >

This episode is brought to you by PatientBoost – The Business & Marketing Growth Consultancy for Dental Practices.

“We get it. Dealing with low value patients day in, day out is exhausting. That’s why we promise to help you earn an extra 10k per month in cosmetic treatments within 90 days.”

Book your free, no obligation triage call today to learn how we can help you earn more money, work less hours, and attract better patients.

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If you’d like to share your knowledge and experience of growing a dental practice, the we’d love to get you on the podcast as a guest!

We’re especially interested in speaking with established practice owners, dental marketers, business consultants, and associate dentists who want to own their own practice one day.

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