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Google Ads for Dentists

Sell more cosmetic treatments to patients who really want them

Get found instantly on Google by patients actively searching for Invisalign®, dental implants, composite bonding, and more. Convert them with beautiful, optimized landing pages and automated nurture sequences.

Attract More Patients

Sell More Treatments

Grow Your Practice

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Why Dentists
Work With Us

Dental Focused

We only work with private dental practices, so you can feel confident we understand dentistry, treatments & patients.

Area Exclusivity

There are never any conflicts of interest, as we only partner with one practice from a particular area. Sign us before your competitors do.

Optimized Landing Pages

Our landing pages are engineered to convert visitors into leads. They utilize tried-and-tested principles while uniquely reflecting your practice.

Control Your Data

You’ll own the Google Ads account and give us permission to manage it. This keeps you in control and gives you a valuable business asset.

No Contracts

We’ll continue to deliver results every month, but if your circumstances change, we’ll stop work at the end of the month. No commitment, no stress.

Automated Nurturing

Leads are great, but sales are better. We help you convert more leads into patients with automated emails and text messages. More sales, less wasted time.

We get it. Dealing with low value patients day in, day out is exhausting. That’s why we promise to help you earn an extra 10k per month in cosmetic treatments within 90 days.

The ultimate dental keyword list

Download Our Ultimate Dental Keyword List for SEO & Google Ads

Launch your own Google Ads campaigns quickly and confidently with our list of the most commonly searched dental keywords for SEO and Google Ads.

Transparent Pricing for Dentist Google Ads Management

Set-Up Fee


Creation of bespoke landing page, optional booking page, and thank you page, plus set up of automated nurture sequence, remarketing, and conversion tracking for one treatment type/campaign.

+$750 for each additional treatment type/campaign

Management Fee


Flat rate monthly retainer to manage and optimize all your Google Ads campaigns for ad budgets up to $5,000 per month.

Includes monthly reporting

Monthly Ad Spend


Success with Google Ads typically requires a minimum ad spend of $750 per treatment type/campaign per month, but this can be much higher.
FREE ROI Assessment to make sure Google Ads is profitable for you!

Google Ads for Dentists
Made Simple

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1. Book a
Triage Call

Jump on a quick call with one of our Google Ads specialists. They’ll ask you about your goals and explain how we’ll help you generate extra revenue.


2. Set-Up +

We’ll do all the heavy lifting like landing page creation and nurture sequence set up. We’ll then manage, optimise, and report on your campaigns every month.


3. Grow
Your Practice

You’ll see an immediate increase in enquiries for your chosen treatment type/campaign, and we’ll help you convert those leads into patients.

Frequently Asked Questions

What are Google Ads?

Every second, there are 63,000 searches performed on Google, and the majority of search results pages include Google ads. Paid for by businesses, Google ads can be an extremely effective way of driving relevant, qualified traffic to your website exactly when people are searching for the types of products or services your business offers.

Google Ads is a form of pay-per-click (PPC) advertising which means you only pay a fee when someone clicks on your ad and visits your website; you don’t pay if they only view your ad and don’t visit your site.

How can it help my Dental Practice?

When potential patients are looking for a new dentist or they are considering a specific treatment they will most likely search online to get the information they want. By advertising on Google through Google Ads your practice website (or landing page) can appear in the top four positions on a search engine results page (and other places), at the exact moment a potential patient is looking for “dentist near me”, “teeth straightening”, or anything else related to your business.

Increasing the amount of qualified traffic to your website will typically lead to an increase in patient enquiries and, ultimately, revenue. Google Ads has an added benefit of boosting your brand awareness, as many people will see your ads – even if they don’t actually click on them.

What’s the difference between Google Ads and SEO?

Search engine optimization (SEO) is a fantastic strategy for increasing traffic to your dental practice website without paying for ads. Organic listings appear below ads on search engine results pages. While ranking high on Google can deliver a lot of website visitors and organic search results are generally trusted more than ads, SEO takes a long time to implement properly – 6-18 months.

If your dental practice isn’t on the first page of search results for your desired keywords – let alone the top three spaces on the first page – then, you will likely get little to no organic traffic. Google Ads gives you the opportunity to jump the queue and appear at the top of the first page on Google. You will have to pay for the privilege, but if you’re serious about attracting more patients to your practice, then this may be a necessary investment.

We always advise our clients to do both SEO and Google Ads. The earlier you start SEO, the sooner you will see results, but that won’t help you in the short term. Google Ads delivers results immediately, so you can get more patients right away.

Once you start getting results organically, you can either stop spending money on Google Ads or continue to invest in PPC, and dominate Google!

What makes you different from any other Google Adwords agency?

We exclusively work with dental practices and Dentists for adwords, so you can feel confident we understand dentistry, your treatments, and your patients. We are heavily involved in the dental communities on both sides of the Atlantic, founding and chairing the Dental Business Alliance in the UK, and the Dental Business Association of North America. One of our co-founders, Mike Hennan, hosts the Growing A Dental Practice podcast for new and aspiring practice owners.

We truly believe any marketing agency can get you leads, but you don’t want leads, you need patients. Our experience of the dental industry plus our extensive network of partners can deliver leads and help you convert them into patients.

Finally, we are the only dental marketing agency that promises to help you earn an extra 10k per month in cosmetic treatments within 90 days.

How much should I spend on Google Ads?

The size of your Google Ads budget depends on the treatments you want to target and your geographical location. For general campaigns targeting keywords like “dentist + your location” and “dentist near me”, you could get started with a budget of $750 per month. For campaigns targeting popular (and profitable) treatments like Invisalign and dental implants, you would need a budget of at least $1,500+.

If your practice is located in a densely populated area such as London with lots of competition, then you’ll likely require a bigger budget than a practice which is located in a more rural area with less competing practices.

We can help you calculate your expected ad budget and profitability of running Google Ads in your area before you waste any money.

Will I be locked into a long term contract?

No. We don’t believe in locking our clients into long term contracts. Clients are free to come and go as they please, but most stay because of the consistently great results we get them. We love building long term partnerships with our clients. Partnerships that help practice owners achieve their business and personal goals.

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Ready to dominate Google?