Gain Clarity & Confidence Before Spending Money On Dental Practice Marketing

Every second, there are 63,000 searches performed on Google, and the majority of search results pages include Google ads. Paid for by businesses, Google ads can be an extremely effective way of driving relevant, qualified traffic to your website exactly when people are searching for the types of products or services your business offers.

Google Ads is a form of pay-per-click (PPC) advertising which means you only pay a fee when someone clicks on your ad and visits your website; you don’t pay if they only view your ad and don’t visit your site.

When potential patients are looking for a new dentist or they are considering a specific treatment they will most likely search online to get the information they want. By advertising on Google through Google Ads your practice website (or landing page) can appear in the top four positions on a search engine results page (and other places), at the exact moment a potential patient is looking for “dentist near me”, “teeth straightening”, or anything else related to your business.

Increasing the amount of qualified traffic to your website will typically lead to an increase in patient enquiries and, ultimately, revenue. Google Ads has an added benefit of boosting your brand awareness, as many people will see your ads – even if they don’t actually click on them.

Search engine optimization (SEO) is a fantastic strategy for increasing traffic to your dental practice website without paying for ads. Organic listings appear below ads on search engine results pages. While ranking high on Google can deliver a lot of website visitors and organic search results are generally trusted more than ads, SEO takes a long time to implement properly – 6-18 months.

If your dental practice isn’t on the first page of search results for your desired keywords – let alone the top three spaces on the first page – then, you will likely get little to no organic traffic. Google Ads gives you the opportunity to jump the queue and appear at the top of the first page on Google. You will have to pay for the privilege, but if you’re serious about attracting more patients to your practice, then this may be a necessary investment.

We always advise our clients to do both SEO and Google Ads. The earlier you start SEO, the sooner you will see results, but that won’t help you in the short term. Google Ads delivers results immediately, so you can get more patients right away.

Once you start getting results organically, you can either stop spending money on Google Ads or continue to invest in PPC, and dominate Google!

We exclusively work with dental practices and Dentists, so you can feel confident we understand dentistry, your treatments, and your patients. We are heavily involved in the dental communities on both sides of the Atlantic, founding and chairing the Dental Business Alliance in the UK, and the Dental Business Association of North America. One of our co-founders, Mike Hennan, hosts the Growing A Dental Practice podcast for new and aspiring practice owners.

We truly believe any marketing agency can get you leads, but you don’t want leads, you need patients. Our experience of the dental industry plus our extensive network of partners can deliver leads and help you convert them into patients.

Finally, we are the only dental marketing agency that promises to help you earn an extra 10k per month in cosmetic treatments within 90 days.

The size of your Google Ads budget depends on the treatments you want to target and your geographical location. For general campaigns targeting keywords like “dentist + your location” and “dentist near me”, you could get started with a budget of $750 per month. For campaigns targeting popular (and profitable) treatments like Invisalign and dental implants, you would need a budget of at least $1,500+.

If your practice is located in a densely populated area such as London with lots of competition, then you’ll likely require a bigger budget than a practice which is located in a more rural area with less competing practices.

We can help you calculate your expected ad budget and profitability of running Google Ads in your area before you waste any money.

No. We don’t believe in locking our clients into long term contracts. Clients are free to come and go as they please, but most stay because of the consistently great results we get them. We love building long term partnerships with our clients. Partnerships that help practice owners achieve their business and personal goals.