Gain Clarity & Confidence Before Spending Money On Dental Practice Marketing
Sell More Treatments
Grow Your Practice
You wouldn't start a complex case without a treatment plan, so why are you marketing your business WITHOUT a solid plan?
Most dental practices are WASTING thousands of dollars on marketing, and most agencies are LETTING them!!! 😱
Stop throwing your HARD-EARNED money away on random tactics, and hoping for results!!! 🛑
Please, for the love of dentures, DON’T spend another dollar on marketing your practice without a well thought out plan. 👌
The Iceberg Effect & Dental Marketing
We’ve worked with a lot of practice owners, and the one thing we see time and time again is the belief that you just need a fancy new website design, or to turn on some paid ads, and your practice will be swimming in new business. I’m sorry to bust this myth, but this is fundamentally wrong.
Truthfully, it’s not your fault you believe this, marketing agencies do a great job of selling this dream (and ad campaigns), and the dentist up the street recently redesigned his website and now seems to have a full practice!
Here’s the thing, you’re only seeing the tip of the iceberg, and not all the things under the waterline that needed to happen for that dentist to bring in all of those new patients.
Whether you’re looking to rebrand your practice, design a website, or run a marketing campaign that brings in new patients, you should NEVER spend a single dime without first creating a plan.
We get it. You want the phone ringing & GOOD patients in the chair. Dealing with low value patients is exhausting. But you also want your marketing to work… and you want to do it right.
The Ultimate Marketing Checklist for Dentists
Introducing Practice Growth Plan™
The most crucial question most agencies skip when starting a project with any business owner, is asking the question – Why are we doing this?
This is exactly why we created our Practice Growth Plan™ workshop, to answer that question (and others), take a deep dive into your business, and get clear on what will give this your dental website design, Google ad campaign, or dental marketing campaign the best chance for success.
The Workshop: Part 1
During this part of the workshop, we’ll be taking a 30,000 foot view of your business to define some important definitions and make sure everyone is on the same page.
We’ll determine your company mission, vision & values. What impact you want to have on the lives of your patients. Who your ideal patient is. What treatments you’d like more of. Why a patient would choose your practice over another. And even why someone should work for you.
The Workshop: Part 2
Next you’ll look at WHY we’re doing this.
Whether you’re redesigning your website, running Google Ads, rebranding your practice, or looking for full on marketing, what are the objectives that you want to accomplish?
We’ll also define how you’ll know if it has been a success, what assets you have and what you’ll need, and any critical timelines.
The Workshop: Part 3
Once you know your mission and your why, the next step is to figure out who your perfect patient is.
In this workshop, you’ll determine exactly what messaging will attract more of those great patients, what propels them to make a decision, how to turn them into a happy, loyal patient that refers you onto others, and where you can improve on patient experience.
The Workshop: Part 4
In the final part of this workshop you’ll work out the exact journey needed to take someone from awareness that they need your services, to consideration of your practice, right through to making the decision that you are the right choice for their needs.
You’ll also create a plan to re-engage with past patients who haven’t been in the chair in a while.
The End Result
At the end of this workshop, we’ll take everything you’ve discovered, all the notes and scribbles, ideas and “ah-ha!” moments away with us and put together your Practice Growth Plan™.
We’ll present our findings and recommendations to get your toward your defined goals in a scheduled meeting, and at that point you’ll have an solid plan for growth that you can execute yourself, take to another agency, of have a conversation with us to see if working together is the right fit for everyone.
Gaining clarity and confidence is EASY with our 3-step plan:
1. Book a
Schedule a 15 minute Clarity Call™ to get clear on what’s really holding you and your practice back. Identify what a successful future looks like.