Just like your teeth, your website needs regular check-ups to stay strong and healthy. Websites require maintenance to keep your website in peak condition and running smoothly.
Avoiding website maintenance is like not changing the oil in your car. Sure, it’ll run great for a while, but after some time, you’d definitely notice it getting sluggish, perhaps even breaking down.
The same is true for your website, proper care will ensure it stays live, presenting your clinic in a positive light, and ready for clients to book in for an appointment.
Websites Are Not A “Set And Forget”
If you don’t carry out website care and maintenance on a monthly basis, you might as well be throwing money out the window.
When visitors go to a website and find things wrong with it, they often don’t stick around. 75% of users admit that they judge a company’s credibility based on their website design so if your website isn’t updated you might be at risk of losing potential clients.
Many website owners never check their website to see how it’s functioning and find out something is wrong by receiving notice from a loyal customer. Missed website issues or downtime can lose you a lot of potential patients.
What Are The Benefits Of A Website Care Plan?
Just like how you recommend your clients to get their teeth checked every six months or so, we’re recommending that you set up a website care plan for your dental practice website.
Many people don’t realize the amazing benefits of website maintenance!
- The website performance, its load time, downtime and uptime, are all dependent on the WordPress software and plugins functioning as they should, for security reasons, you should always have the most recent software version.
- Your website growth, its fresh content, analytics monitoring and design changes are all dependent on you having someone making sure all updates to the website are done in a smooth and error-free fashion.
At PatientBoost, we take great care to first back up the website before performing any maintenance tasks, then check the website after our updates for any issues.
Our software keeps a record of plugins we update, this way if there is ever an issue we see what plugin version was changed and revert back.
Also included in our monthly maintenance report are the performance and security scans. If in the event we ever catch a plugin issue, it becomes a support ticket and we address it before you ever know there’s a problem.
What Are The Dangers Of Do It Yourself Maintenance
Maintaining your site yourself could cost you more than you may think.
If you just update from your WordPress admin, you wouldn’t have a record of what was done. If an update to a plugin created an issue a couple of weeks later, it would be difficult to know what changed and how you should revert back without restoring a very old backup.
Restoring to an incredibly old backup can cause you to lose content changes, appointment bookings, contact entries, and so much more.
It Costs More To Fix Your Website Than It Does To Maintain It
Inexperience and neglect can damage the look and functionality of your website. When that happens, you have a choice to make.
- You try and fix it yourself, in which case you may do further damage.
- You can pay the (sometimes hefty) price for someone experienced to fix it for you.
Just like your teeth, it costs more to fix them than it does to maintain them properly. Regular teeth cleaning and proper dental hygiene help keep your teeth healthy. Regular site maintenance helps keep your website running properly.
Always Call A Professional
As the owner of a dental practice, you already wear enough hats, why not focus on your patients and let us handle the load for you?
Would you try to fight a court battle without a lawyer? Then don’t try to maintain your website without an experienced web professional!
By securing an experienced web professional to update and maintain your site properly, you’ll end up saving potential lost sales and visitors.
If you’re interested in securing a website care plan for your dental clinic’s site, click here to learn how we can keep your site in proper working order.