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EP56 Marketing Your Practice with Nicki Mackey

In this episode, Mike speaks with Nicki Mackey – Founder & CEO of Redwood Designs, a digital marketing agency focused on dentistry and healthcare.

Highlights from this episode include:
✅ What does Nicki love the most about marketing
✅ Why did she start Redwood Designs
✅ Why is Nicki niche in dentistry and healthcare
✅ Why shouldn’t a practice rely purely on referrals/word of mouth
✅ What are key marketing activities a practice should be doing
✅ How do practices measure the effectiveness of their marketing
✅ Should a dental practice market more or less during a recession?
At the end of the episode, Nicki shares their number one piece of advice for anyone thinking about buying or starting their own dental practice.

If you have any questions for Nicki, then get in touch:


Visit the Growing A Dental Practice podcast page for more details and links to streaming platforms >

This episode is brought to you by PatientBoost – The Business & Marketing Growth Consultancy for Dental Practices.

Last year, we phoned over 100 dental practices to understand how receptionists handle patient calls, and we were SHOCKED by the results.

Based on what we learnt, we put together the Dental Receptionist Greeting Script to help receptionists make the best first impression and increase the likelihood of turning a complete stranger into a patient.

Grab your copy of the greeting script here

Have a story to share?

If you’d like to share your knowledge and experience of growing a dental practice, the we’d love to get you on the podcast as a guest!

We’re especially interested in speaking with established practice owners, dental marketers, business consultants, and associate dentists who want to own their own practice one day.

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