In this episode, Mike chats with Dr Roslyn Franklin – Founder and Managing Director of Dental Stock Photos.
Dental Stock Photos gives dental practices access to thousands of technically correct dental stock photos that have all been photographed under the direction of dentists.
Roslyn walks us through her journey to becoming a dentist, discusses why she never wanted to own a dental practice, and explains why she started Dental Stock Photos.
Dr Franklin tells Mike why most dental stock photography is wrong, inaccurate, and just plain cheesy, before explaining how her stock images are different.
Under Roslyn’s watchful eye, Dental Stock Photos produces true to life images of dental professionals in actual dental practices. Every detail is considered, and only images approved by Dr Franklin herself are sold on her online store.
When a practice chooses to use Dental Stock Photos images on their website or in their marketing materials, they can be confident the images are accurate and professional.
Mike and Roslyn discuss when a practice should use stock photography vs. custom photography.
Roslyn also shares her number one piece of advice for anyone thinking about buying or starting their own dental practice.
If you have any questions regarding dental stock photography, then reach out to Dr Roslyn Franklin at Dental Stock Photos.
Visit the Growing A Dental Practice podcast page for more details and links to streaming platforms > patientboost.dental/podcast
This episode is brought to you by PatientBoost – The Business & Marketing Growth Consultancy for Dental Practices.
Last year, we phoned over 100 dental practices to understand how receptionists handle patient calls, and we were SHOCKED by the results.
Based on what we learnt, we put together the Dental Receptionist Greeting Script to help receptionists make the best first impression and increase the likelihood of turning a complete stranger into a patient.